Topics covered in this session are: Why is knowing your stakeholders important? BA Stakeholders Stakeholder Relationships BA is for a two-way communication For more information, click here: https://www.mindsmapped.com/courses/business-analysis/business-analysis-training-for-beginners-as-per-babok-v3/. Flybe once provided more than half of UK domestic flights outside London. The company has also changed its fleets to enhance customer and employee safety. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. Further, British Airways also conduct regular feedback sessions to gain feedback from its customers regarding the quality of services provided to them. The article also includes stakeholder analysis in which information regarding stakeholder and their impact on the organization is elaborated. Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. Find out how we're empowering our airlines and other brands to reach ever-greater heights. 1, pp. BusinessEssay. Retrieved 27 December 2019, kokemuller, N. (2019). Number six on the list of stakeholders due to their financial performance are the local and international communities, those communities include people who live in the UK and some around the world, first these stakeholders normally do not perform well financially in British Airways but they could have positive and negative impact that could possibly influence the general financial performance of the company, for example after there were a huge protests organised by the local community and the climate change activists in London city airport in October 2019 against British Airways huge amount of carbon emissions to atmosphere has led to British Airways to announce a new measures which could cost millions of pounds to reduce its carbon emissions, those investments could create extra jobs and lift up the companys reputation which then could result more customers and eventually more income and profits, although it started with protest you could actually see the amount of financial these stakeholders could have. An analysis of the CSR activities of the company as disclosed in its CSR report of 2012 is done using this hierarchical structure, which is then segregated based on the CSR activities presented by Caroll (1991). /Metadata 4 0 R The institutions must share responsibility towards the society where they operate. Supporting stakeholders across Growth, CRM and Product, I provide insight into the behaviour of members, forecasts of growth and churn and recommendations to increase acquisition and member retention. Management of Organisational Stakeholders British Airways' corporate social responsibility places a substantial emphasis on the management of numerous stakeholders. 4, pp. If youre a journalist and have a press enquiry, please contact our Press Office. Strategic partnerships- British Airways is part of the alliance named Oneworld which contains other major airlines such as Alaska Airlines, American Airlines, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, etc. View Syllabus. British Airways has faced certain ethical issues with their key stakeholders. Stakeholders in British Airways It is possible to classify stakeholders in British Airways as either Their operational profit dipped by 47.1 percent (British Airways 2012). This is why we want to make every trip you take with us a great experience. stakeholders such as customers, suppliers, employees and owners. Available seat km The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different This is an introductory course on the key concepts of planning and executing projects. (2022, November 5). 1 Strengthening a portfolio of world-class brands and operations. Order custom paper and save your time for priority classes! In the following section, the discussion would be on main two ethical issued which British Airways experience. To get a custom and plagiarism-free essay 8,747,000, 6.4% /Subtype /XML British Airways: Engineering and maintenance services 2015b. British Airways has devised employee reward scheme wherein they award the staff who have achieved extraordinarily results to recognise them and their effort. Economic sustainability of the organisation is another area where the company has to concentrate considerably in order to function properly. (2019). Aspects related to employee relations and engagement and support of employees have to be undertaken by the company. I own and manage the relationship . Published September 7, 2018. to improve the motivation level of employees. The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different countries around the world, these employees were the ones dealing and serving the millions of British Airways customers without them it is almost impossible for British Airways to meet their customers demand, pure example could be when in September 2019 British Airways pilots had a two days of strike which resulted the company to lost almost 121 million just within two days of strike by not even all their employees but just their pilots only and that shows how financially important employees are to British Airways. IAG combines leading airlines in Ireland, Spain and the UK, enabling them to enhance their presence in the aviation market while retaining their individual brands operations. 28.2%, -59.0% Based on the challenges presented above, British Airways identifies the areas where their CSR activities must be based on. stream British Airways is a major international airline with a diverse range of stakeholders who are invested in the company's success. 3 0 obj Further, this company merged with Iberia in 2011 and introduced basic economy fares for long routes to provide low price services to customers (Boon, 2019). Cowper-Smith, A & Grosbois, DD 2011, The adoption of corporate social responsibility practices in the airline industry , Journal of Sustainable Tourism , vol 19, no. How Do Stakeholders Influence Business Activities?. Our entire team is here to provide exceptional service from our signature warm welcome to ensuring that you arrive at your destination safely. Objectives and social responsibilities of business. In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. Castka, P, Bamber, CJ, Bamber, DJ & Sharp, JM 2004, Integrating corporate social responsibility (CSR) into ISO management systemsin search of a feasible CSR management system framework, The TQM Magazine, vol 16, no. Its partnership with an NGO called Comic Relief UK helped to raise a hefty sum of 4.5 million within 2010-2012. With this understanding, the next section will deal with the business theory of CSR. The British Airways app on Apple Watch provides easy access to the most important flight information while you're on the move. The company also strives to garner partnerships, which would help it to strengthen their financial position. The chosen organization is British Airways. The company has also developed a CSR website. Alongside, he invests his valuable time working as a consultant for management firms. British Airways Stakeholders. The main aim of BA is to become the most responsible airline company in the world by achieving various strategic goals. British Airways was founded in April 1974, although the idea first started when two small airlines joined forces and formed Imperial Airways limited, now British Airways is the second largest airline in the UK after EasyJet, British Airways has many different stakeholders including customers, suppliers, employees, shareholders, local and international communities, government authorities, and competitors. stream 1.2 Impact of different stakeholders on the business of British Airways It is also one of the objectives of British Airways to ensure the rights of its stakeholders with maintaining their growth and development. Speaking Polymath's content originality, depth of research and connectivity with readers set it apart from other content publishing platforms that lack perspective. Stakeholders Objectives and its impact on Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. By using ba.com you agree to the use of cookies. The ethical concern relating to CSR is based on the ethics of conduct of the activities of the company. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. The second on the list in terms of their financial performance are the suppliers and specifically the two biggest suppliers of British Airways which are Boeing and Airbus, they are both very important suppliers and British Airways rely on them and without them British Airways could be in a major trouble which could cause business shutdown in the short term and in the long term because these are the two only major airline manufacturing companies in the world and almost all British Airways aircrafts are made by one of these two companies and they do not just manufacture aircrafts and supply to British Airways but they also give additional ongoing security, mechanical engineering , and software support to British Airways which saves more money and generates more income to British Airways as Boeing and Airbus always develop new technologies which could save more fuel and make journey times shorter, back in 2008 British Airways made one of its Major Aircraft spending which they bought 12 Airbus A-380s from Airbus and also 24 Boeing-747 aircrafts from Boeing Company each of those aircrafts is expected to generate more income thanks to the suppliers which shows how well they perform financially in British Airways business. Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. Hence, the ethical and morally upright conduct of a company may be considered as socially responsible action taken by it (Garriga & Mel 2004). British Airways apologises after flights delayed in US and Caribbean Airline blames technical issue for disruption at airports including Denver, New York and Miami 20 Dec 2022 November 2022 Peter. Request writing assistance from a top writer in the field! Were always looking to work with brands and partners to celebrate and share the best of British culture with the world. In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. Available seat km The initiatives undertaken by the company are part of a broader strategy to brand the company as a socially responsible business and little initiative is done to show its moral duty. He said the British Airways stopped its operations in Pakistan in 2008 due to security reasons, adding with the marked improvement in security situation, foreign airlines are expressing interest to start their operations here. 2 Growing global leadership positions. Managing customer experience is also an important aspect of developing the British Airways brand. Bulgaris Bulgarian reg.number: 206095338 As the UKs flag carrier, we have a responsibility to help create a sustainable future for our planet, and were on a mission to be carbon net zero by 2050. /Outlines 5 0 R The figure demonstrates that the use of CSR responsibility helps in understanding the relation between the sustainable responsibilities of the company as well as grade the responsibilities in order of hierarchy. Stakeholder's Analysis: In order to facilitate the stakeholders during the process of change the leaders gave their full support and time. Another responsibility that has gained prominence for all multinational companies is to engage diversity and create an inclusive culture. CSR is defined as the evaluation of the impact of a companys actions on society and the environment. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Passengers Carried plagiarism-free paper. Do not sell or share my personal information. iOS Version 14.4 (Build 18D52) Quartz PDFContext, AppendMode 1.1 << The organization will also look for ways by which they can . In addition to the above aspects, British Airways has diversified its product offering, hence maximising its cash flow. /Length 2045 APM Women in Project Management Conference 2019 presentation: Jason West, Key elements of it portfolio management Dipak Pimpale, Improved Business Performance Through Effective Portfolio Management, PMO for Supply Chain - Setting Up a Project Mangement Office for Non-IT, Introduction to Business Analysis - Part 2, How to Achieve Measurable Benefits Through Project and Organizational Change. Stakeholder management refers to the strategic objective of British Airways to mitigate the internal and external environment of the company. 2, pp. 3, pp. Business & society , vol 38, no. If u need a hand in making your writing assignments - visit www.HelpWriting.net for more detailed information. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. British Airways needs to understand its stakeholders - customers, opinion leaders and employees - to better inform business decisions. The vision, mission, purpose and objectives of BA have been evaluated to indicate how these factors help the company to achieve its strategic directions. "British Airways CSR (Corporate Social Responsibility) Analysis." British Airways has been fined 20m ($26m) by the Information Commissioner's Office (ICO) for a data breach which affected more than 400,000 customers. Learners will be exposed to state-of-the-art methodologies and to considering the challenges of various types of projects. The institutions are an organ of the society where they operate. Another award system that the company has begun in 2012 is the Lean continuous improvement award (British Airways 2012, p. 14). The company's objective is to engage in a variety of community and social activities, such as making philanthropic donations to the local community and investing in its growth in . Another issue is establishing rights of all and a system of justice within the organisation. Further, the procurement activity that the company engages in has to be done in a responsible fashion. You can quickly view the flight number, route, departure time, flight status, a countdown to the departure time and the weather at your destination. Profitability and successful running of the business depend upon the customers of the organization. The main objective of British Airways is to focus on aviation business, help people to move from one location to that of another and they will also help their customers in also moving the cargo. The whole profitability of British Airways depends on its customers ("British Airways", 2019). Retrieved 27 December 2019, from https://smallbusiness.chron.com/stakeholders-influence-business-activities-18754.html, Parsa Lohani, M. (2019). /Type /Catalog We recognise that it has an environmental cost, which is why were taking urgent action to tackle the effects it has on our planet. CSR is often dubbed as philosophy or practice that corporate managements do. Oneworld is a platform wherein frequent travelers with any of the airlines in the alliance would be Clipping is a handy way to collect important slides you want to go back to later. - Flight status and schedules. Call us: +18883996271 1, pp. The airline has a reputation for its focus on customer service, . average student. In the beginning, the company was owned by the state government, after which it became a . 2022. Other monetary awards are given to the staff, which are believed to have a direct connection to the key performance indicators of the company and its environmental and social responsibilities. There are various stakeholders in case of this airline firm: Customers In case of British Airways, there are two types of customers including business class clients and economy class . Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Business Analysis /Type /Metadata Flybe (pronounced / f l a b i /), styled as flybe, was a British airline based in Exeter, England.Until its sale to Connect Airways in 2019, it was the largest independent regional airline in Europe. 578m, 5.5% British Airways has adopted a number of competitive strategies to gain a large number of customers. endstream British Airways is owned by the International Consolidated Airlines Group S.A - usually shortened to IAG, It is an Anglo-Spanish multinational airline holding company formed in January 2011. uuid:53eebfc3-73d6-48c1-9488-9760b3098d33 British Airways is a global UK legacy carrier, with the largest fleet of aircraft operations in the UK (British Airways, 2017). British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. Free access to premium services like Tuneln, Mubi and more. Now, it's time to say Goodbye to Unemployment and . Now customize the name of a clipboard to store your clips. By accepting, you agree to the updated privacy policy. Though it is one of the major operators in the sector and has a huge international presence, the company faces financial troubles due to the imminent global financial crisis, and especially in Eurozone. As a Senior Data Analyst at Channel 4, I am responsible for data and analytics to support the growth and maintenance of All 4+, the ad-free experience for All 4. About International Consolidated Airlines Group, S.A. (IAG) is a multi-national holding company with majority stakes in a number of large airlines including British Airways (100%), Iberia (100%) and British Midland International (BMI). Government and regulation authorities are essential stakeholders of British Airways as British Airways have to comply with various policies and regulations of government authorities. www.HelpWriting.net This service will write as best as they can. According to the CSR report of the British Airways, aviation is an important part of the industry as it provides employment, trade links, tourism and support for economic development through air travel. (British Airways 2012, p. 16). Assignmenthelp4me.com is a prominent and proficient assistance provider to the students of Australia, Canada, India, New Zealand, the UK, the USA, who keenly keep on searching for online writing help and guidance regarding assignment help and academic papers. /Type /ObjStm We will identify factors that lead to project success, and learn how to plan, analyze, and manage projects. Click here to review the details. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. Also in some ways the other economist called Professor Milton Freemans shareholder theory could some how related to this as well, he explained in his theory on how all those stakeholders such as the shareholders, employees, suppliers, customers, government authorities, competitors, and communities are all interdependent on one another, an example for this could be during the pandemic when British Airways almost cancelled all their flights what happened next was thousands of their employees lost their jobs not just for those who were directly working for British Airways but also for those who were working for British Airways suppliers such as the food suppliers and so on. Given this, the paper presents a few of the CSR activities of the company in 2012 as presented in its CSR report: One of the challenges of implementation of CSR lies in the development of a trust base within the organisation. The last on the list of major British Airways stakeholders are their competitors which in this case happens to be EasyJet, Virgin and other, these stakeholders has no direct financial stake in British Airways but same as the above stakeholders of the communities they could have a major financial impact on British Airways depending on the way they act for example back in the early 2000s British Airways used to be the biggest airline in the UK in terms of both passenger numbers and fleet size and destinations then in early 2004 EasyJet overtook the position by offering a cheaper tickets and probably better customer service and that resulted a negative financial impact to British Airways as most European destinations were overtaken by EasyJet. All you need to do toavail of a classy service is order your Assignment Help in the United Kingdom and we will assign youa British expertand will deliver an excellent solution and that too before the deadline. Stakeholders Objectives of British Airways. 1. Passengers Carried A stakeholder is any exclusive group or person who can influence the success of a company's goals or is influenced by the success of the firm's goals (Alexander, Britton & Jorissen 2005, p.. Goodpaster, KE & Matthews, J,JB 1982, Can a corporation have a conscience?, Harvard Business Review, vol 60, no. /N 96 Web. As I know a few pilot 'social media influencers' and their effect on inspiring the next generation of aspiring pilots - I am keen to know how others feel about All the functioning and operational activities of the organization are based on the needs and demands of its customers. Send assignment task file through whatsapp! Stakeholders of British Airways are: Influences of stakeholders: Part 2 2) Investigate the economic, social, and global environment in which organizations operate. This article has proven to be a great source of information for the same. In the same month, British Airways secured a three year Term Loan with its parent company, IAG, for an amount of 1.65 billion, which was fully drawn by year-end.
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